Student Success Formula 1-to-1 Coaching Programme | Parent/Carer Agreement

Version 1.0 | Effective 24 August 2026

Provider	Student Success Formula Ltd (the Provider, we, us or our)
Company number	09420874
Registered office	Tbxh@ Sunley House, Bedford Park, Croydon, United Kingdom, CR0 2AP
Customer record	The Parent/Carer, Student, cohort and purchase details are recorded electronically at checkout.

1. Agreement and authority

The Parent purchases the programme for the Student and confirms that they have parental responsibility, or lawful authority to enter this Agreement and provide the required permissions. The Parent remains the contracting customer and is responsible for fees, accurate information and supporting the Student to follow this Agreement and the Community Guidelines.

This Agreement, the checkout information, the Privacy Notice, the Safeguarding Policy and the Community Guidelines together form the contract. If they conflict, this Agreement prevails for the purchased services, except that statutory consumer rights always prevail.

2. Programme access and delivery

Access to the Student Success Formula Course containing eight modules. Module 1 is available on enrolment. The remaining modules are intended to be released approximately weekly in accordance with the release schedule shown in the course portal. Any material delay or change will be communicated to the Parent.
Downloadable learning resources, worksheets and selected excerpts from the Student Success Formula Planner.
A weekly 45-minute live group coaching session for the Student's current age cohort, subject to the published timetable and reasonable changes.
Access to the age-appropriate Student Success Formula Community and the recording archives to which the Student is entitled.
Two private 45-minute one-to-one coaching sessions in each monthly billing period, unless the checkout or written Offer Schedule expressly states otherwise.
A private coaching portal containing a personal feed, mutually agreed actions, resources and eligible private session materials.
Bespoke educational coaching and mentoring directed towards study skills, independent learning, academic confidence and the Student's agreed goals.

The programme is educational coaching. It is not medical care, mental-health treatment, regulated counselling, formal school teaching, examination-board advice or a guarantee of grades, examination results, school admission or any other outcome.

3. Age-separated access groups

The Community and live group coaching are separated into the following cohorts: ages 11-13, ages 14-16 and ages 17-18. Students are granted access only to their current cohort. Direct messaging between students and access to a public membership directory are disabled by the Provider. Students must not attempt to bypass these controls or contact another member outside the programme.

The Parent must provide the Student's correct date of birth and notify the Provider if any relevant detail changes. On transition to the next age cohort, the Provider will remove access to the former cohort's future live sessions and future recordings, and grant access to the new cohort. While the subscription remains active, the Student may retain access to recordings previously made available to them from their former cohort. Historical access does not include future content from that former cohort.

All portal, Community, course and archive access ends when this Agreement or the relevant subscription ends, unless the Provider confirms otherwise in writing.

4. Accounts, privacy and acceptable access

The portal account is for one named Student. The Parent may retain access to the login email and credentials for supervision, but the account must not be shared with any other learner or household member.
The Student must use their first name or an appropriate nickname only and must not publish their surname, school, address, telephone number, social-media handle or other identifying details.
The Parent must supervise the security of the Student's account and promptly report suspected unauthorised access.
The Student may not copy, download, screen-record, photograph, republish or distribute another student's image, voice, comments, work or personal information.

5. Community safety and behaviour

The Community is for study support, goals, accountability, encouragement and celebrating progress. The Student and Parent agree to read and follow the age-appropriate Community Guidelines. Required behaviour includes kindness, respect, appropriate language, on-topic participation, privacy and compliance with reasonable moderator directions.

Prohibited conduct includes bullying, harassment, exclusion, discrimination, threats, sexual or suggestive content, swearing or crude content, references promoting drugs, alcohol or violence, impersonation, inappropriate usernames, sharing contact details, requesting another student's contact details, unauthorised advertising, deliberate disruption, misuse of recordings or attempts to defeat safety controls.

6. Warnings, suspension and removal

For ordinary or lower-level breaches, the Provider will normally use the following graduated process:

First warning: the behaviour and required correction are explained. The Parent is informed.
Second and final warning: the Parent is informed and further conditions, temporary restrictions or a behaviour plan may be imposed.
Further breach: the Student may be suspended from the Community or removed from part or all of the programme.

The Provider may bypass warnings and immediately restrict, suspend or remove access where reasonably necessary to protect a child or another person, respond to a serious safeguarding concern, address threatening, abusive, discriminatory, sexual, illegal or persistently disruptive conduct, protect confidential information, or prevent misuse of the platform or recordings. Where appropriate and lawful, the Parent will be informed promptly and given a concise reason. Safeguarding duties may require information to be shared with appropriate authorities without prior notice.

Any fee adjustment following removal will reflect services already supplied, the circumstances and the Parent's statutory rights. Nothing in this clause permits an unfair forfeiture of money for services not supplied.

7. Live group sessions and recordings

Group coaching sessions are normally 45 minutes and are scheduled within the Student's private age cohort. The Provider may reasonably change a session time, coach or delivery format and will give as much notice as practicable. A cancelled Provider-led session will be rearranged, replaced with a reasonable alternative or credited where appropriate.

Group sessions are intended to be recorded for enrolled students. Recordings may capture a participant's display name, image, voice, chat contribution, screen share or submitted work. Camera use is encouraged where the Student feels comfortable because it can support engagement, but it is not compulsory. The Student must participate in an appropriate way, for example through voice, chat, polls, reactions or agreed activities. Students should use only their first name or approved nickname. Recordings are placed in restricted, age-and-term-specific archives and must not be shared outside the authorised portal.

Recording access depends on the Student's active enrolment and archive entitlement. The Provider may edit, withhold or remove a recording for safeguarding, privacy, quality, legal or technical reasons. No particular recording is guaranteed where recording fails or publication would be inappropriate.

8. Parent and Student expectations

Attend punctually with a suitable device, stable internet connection and a quiet, appropriate study environment.
Complete agreed course activities and actions. Progress depends substantially on participation and independent practice.
Communicate respectfully and raise concerns promptly.
Tell the Provider about reasonable adjustments, learning or access needs, and any safeguarding information genuinely relevant to safe online participation, while understanding that the Provider is not providing healthcare.
Join from a suitable and reasonably private location. A bedroom is permitted where it is the Student's most appropriate private study space. Students may use background blur or a neutral virtual background and should wear appropriate clothing.

9. Private one-to-one sessions

Each session is arranged by mutual agreement within the private coaching portal or another method confirmed by the Provider. The Parent is responsible for ensuring that the Student is available and able to join. Sessions normally end at the scheduled time even if the Student arrives late.

For safeguarding, the Provider may require a Parent to be available at the start or end of a session, or present throughout where reasonably necessary. The Provider will maintain professional boundaries. The private portal may be used for educational messages, actions and resources; it is not an emergency or crisis-contact service.

Private one-to-one sessions are recorded as a standard part of this Offer and placed in the Student's restricted private coaching portal for review and safeguarding. The Parent agrees to this recording arrangement at checkout and the Student will be reminded before recording begins. If the Student objects or becomes uncomfortable, the Provider will pause or stop the recording and contact the Parent as appropriate. Recordings are handled in accordance with the Privacy Notice and retention schedule. A recording is not guaranteed where publication would be unsafe or inappropriate or where a technical failure occurs.

10. Cancellation, lateness and missed one-to-one sessions

The Parent should give at least 24 hours' notice to cancel or request rescheduling of a private session. A session cancelled with at least 24 hours' notice may be rearranged once, subject to availability, normally within the same billing period.

If the Student is late without notice, the Provider will normally remain available for 15 minutes. The session will then be treated as missed and will not normally be refunded, credited or rescheduled. If the Student joins late within that period, the session will still end at the original time. Notice given less than 24 hours before the session does not automatically create a right to reschedule, although genuine emergencies or exceptional circumstances may be considered at the Provider's reasonable discretion.

Unused one-to-one sessions expire at the end of the billing period and do not roll over, unless the Provider caused the session to be missed or confirms an exception in writing. If the Provider needs to reschedule, reasonable notice will be given and an alternative time will be mutually agreed. If no reasonable alternative can be provided, the affected session will be carried forward or credited.

11. Fees, recurring payments and cancellation

The current subscription price is £197 per month unless a different amount is clearly stated at checkout. Payment is collected automatically on the billing date shown at checkout and continues monthly until cancelled. The Parent authorises recurring charges using the chosen payment method and must keep payment details current.

The Parent may cancel the subscription through the available online cancellation method or by written request to the Provider. Cancellation stops future renewals and ordinarily takes effect at the end of the already-paid billing period. It does not retrospectively cancel services already supplied. Any minimum term, promotion or different cancellation date must be clearly stated before purchase.

If payment fails, the Provider may retry payment and may pause access after reasonable notice. Access may be restored after outstanding sums are paid. The Provider will give reasonable advance notice of a price change, and the Parent may cancel before the change takes effect.

Because this Agreement is normally concluded online, the Parent generally has a statutory right to cancel within 14 days beginning the day after the contract is entered into. This statutory right is separate from the right to stop future monthly renewals. The Parent may cancel a future renewal at any time before the next billing date, but that does not remove any statutory cooling-off right applying to the initial purchase.

The programme is designed to begin immediately. At checkout the Parent is asked to expressly request that coaching services begin during the 14-day cancellation period. If the Parent then cancels during that period, the Provider may deduct a proportionate amount for services already supplied where permitted by law. The Parent is also asked to expressly consent to immediate supply of the digital course and acknowledge the effect on the cancellation right for digital content once supply begins. Automatic portal access is the method by which that immediate digital supply begins. Nothing in this Agreement limits statutory consumer rights.

12. Intellectual property

The course, coaching framework, Dr Emma's Four-Layer C.A.K.E. Method, videos, worksheets, planner excerpts, recordings, graphics and other programme materials are owned by or licensed to the Provider. The Parent and Student receive a limited, personal, non-transferable licence to use them for the Student's own education while access is active. They may not reproduce, sell, teach from, upload, distribute or commercially exploit them without written permission.

13. Data protection, confidentiality and safeguarding

Personal information is processed in accordance with the Provider's Privacy Notice and applicable data-protection law. Children's information will be handled with particular care, using privacy-protective defaults and only the information reasonably required to deliver and safeguard the programme.

Coaching discussions are treated respectfully and with appropriate confidentiality, but confidentiality is not absolute. The Provider may record and share relevant information where reasonably necessary to protect a child or another person, comply with law, investigate serious misconduct, obtain professional safeguarding advice or make a referral to an appropriate authority.

The Parent may contact the Provider by email, WhatsApp or telephone. Where a message contains sensitive information, the Provider may move the conversation to a more appropriate channel or arrange a call. These channels are not monitored continuously. In an emergency or where someone is at immediate risk, contact 999 or the appropriate emergency service.

14. Service standards, availability and liability

The Provider will perform the services with reasonable care and skill. The programme depends on internet services and third-party technology; uninterrupted or error-free access cannot be guaranteed. The Provider will take reasonable steps to restore access or provide a suitable alternative after a material technical failure.

The Provider is not responsible for losses caused by inaccurate information supplied by the Parent, misuse of the service, failure to follow reasonable instructions, or circumstances beyond reasonable control. Nothing in this Agreement excludes or restricts liability or consumer rights where it would be unlawful to do so.

15. Complaints and concerns

Concerns should be raised as soon as possible by email to [email protected], WhatsApp to +44 7961 311717, or telephone on +44 7961 311717. Please state the Parent's name, Student's first name, the relevant date and a concise description of the concern. The subject line for a safeguarding concern should begin: URGENT Safeguarding Concern.

The Provider will normally acknowledge a formal complaint within two working days and aim to provide a substantive response within ten working days. If more time is needed, the Parent will be told why and given an expected response date. The Provider may ask for relevant evidence and will keep an appropriate record of the complaint, findings and action. Raising a genuine concern will not disadvantage the Student.

16. Changes, transfer and ending the Agreement

The Provider may make reasonable operational or safeguarding changes to the timetable, Community structure, platform, course sequence or policies. Material changes affecting the purchased service will be communicated in advance where practicable. Neither the Parent nor Student may transfer access to another person.

Either party may end the Agreement in accordance with the cancellation provisions. The Provider may end it on reasonable notice, or immediately where serious safeguarding, payment, misuse or misconduct grounds apply. Clauses intended to continue after termination, including intellectual property, confidentiality, accrued payment obligations and lawful record keeping, remain effective.

17. General legal terms

If a court finds part of this Agreement unenforceable, the remaining provisions continue. A delay in enforcing a right does not waive it. No person other than the Parent, Student and Provider has a right to enforce this Agreement, except where the law provides otherwise. This Agreement is governed by the law of England and Wales, and the courts of England and Wales will have jurisdiction, without removing any mandatory consumer right to bring proceedings elsewhere.

Electronic acceptance by the Parent/Carer

This Agreement is accepted electronically by the Parent/Carer during checkout. The purchase record identifies the accepting customer, Student, selected Offer, version, date and transaction. No handwritten signature is required.

At checkout, the Parent confirms that they have read and accept this Agreement, have supplied accurate age information, will share the relevant Community Guidelines with the Student, and agree to the Student participating in age-separated live group coaching and using the restricted online Community.

Recording acknowledgement: The Parent understands that group coaching sessions are intended to be recorded and restricted to authorised students with access to the relevant age-and-term archive.
Immediate services request: The Parent expressly requests that coaching services begin before the end of the applicable 14-day cancellation period.
Immediate digital content request: The Parent expressly consents to immediate course access and acknowledges the effect of beginning digital supply on the cancellation right for that digital-content element.
One-to-one recording acknowledgement: The Parent understands and agrees that private one-to-one sessions are recorded as a standard part of the Offer and placed in the Student's restricted private portal.

Student acknowledgement: The Student is separately required to complete the Community Safety Promise in Module 0 before progressing to the main course content. This is a behavioural acknowledgement and does not make the Student responsible for the Parent's payment contract.